Pow Wow Bingo
Pow Wow Bingo is a brand created for a Tribal community using Parlay's Social Bingo Game. Pow Wow Bingo is fast-paced action for the most exciting online bingo experience. Enjoy and play your way through realms to explore and enjoy real-time multiplayer bingo. Level Up and Power through your way to huge rewards, bonuses and collecting all the souvenirs in your journey. Returning players will always be rewarded with extra free bonuses, coins, and power-ups, that will help you through your Bingo adventure.
Features / Reasons to Play Pow Wow Bingo
Level Bonus
3 Types of Treasure Chests to open. Each treasure chest contains huge rewards
Souvenirs collections are rewarded when sets are completed
Daily rewards
Free hourly bonuses
Free Power Ups to help you win
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Below are three ways to experience the gameplay on android, iOS, and online.
Research
The branding started by researching the Native American culture and from that I looked at their traditional POW WOW gathering and the use of dance in eagle outfits as the main driver of the brand. Face painting or "War Paint" is a tradition for rituals, dances and going into battle which I thought would be important to apply in the character design.
I also discovered the medicine wheel which is being used by many tribes for health and healing. It is a integral part of the aboriginal culture and wanted to incorporate it into the logo.
"The circle, being primary, influences how we as Aboriginal peoples view the world. In the process of how life evolves, how the natural world grows and works together, how all things are connected, and how all things move toward their destiny. Aboriginal peoples see and respond to the world in a circular fashion and are influenced by the examples of the circles of creation in our environment"
Logo Design
After the research I decided on incorporating an eagle and drums into the logo design. I wanted to create a unique look to the font and wanted to make it look as if was carved with drums and bingo balls. The Medicine Wheel was initially incorporated into the centre of the both letter "O"s but later removed and only used in one of the letter as it was more effective. Below are the initial quick sketches and then the final presentation.
Character Design
Character design for Pow Wow Bingo is using an Eagle as a mascot and face paint designs from some of the many costumes Native Americans use during their tradition dances. The colours in the face paint used was red and black and it represents the following:
- Red Color Symbolizes war, blood, strength, energy, power and success in war paint but might also symbolize happiness and beauty in face paint
- Black was perceived as a "living" color and worn on the face to prepare for war. Very aggressive color. Black meant strength. It might also indicated that the wearer was a powerful warrior who had proved himself in battle. Black was also used to symbolize victory and might be applied before returning home to the camp
Animation
Once the character was finalized, it is broken up and animated in SPINE to be used in various areas of the Social Bingo Game APP.
Game Design
User Testing
We had a handful of online users that had already been playing on our desktop version of the bingo and pooled the feedback. We testing people between the ages of 11 and 55 years to see first hand how they interacted with the product and see where their pain points are. From the testing we discovered that the game was friendly for older generations to much younger teen players.
App Store Images
The App store images needs to show excitement and rewards as you progress in the game. We wanted to use trigger words like exciting, winning, collecting, and level up to increase the number of downloads and player base.
Promotional Video
Promotional video showcasing Parlay's Social Bingo Game using the Warrior Bingo Brand.
Tools Used:
- After Effects
- Premiere
- Audition
- Illustrator
- DSLR Videography Footage