A B2B network where every pixel was billable
Parlay Games didn't run one bingo site. It ran the platform behind 70+ operator brands in nine regulated markets, and every one of them needed games, a brand, a website, promotions, and an operator console. That whole surface was the design job.
One rule governed all of it: the games had to perform on minimum-spec machines, over real-world connections, with real money on the table. Craft that doesn't survive those conditions doesn't ship.
Company figures, for scale
Bingo is a system, not a card
75, 80, and 90-ball variants, buy and auto-buy flows, jackpot rails, chat, win states, all of it tuned so a player glancing between three cards never loses the thread. The same game logic shipped to desktop, iPad, and mobile web without losing its shape.
Full titles, art to paytable
Hollywood Reels, 7s Ablaze, BonBon Blast, Bushwacks, Keno. Theme, symbols, reels, bonus rounds, and pay tables, designed as one coherent piece per title.
Logos that arrive with a system
Marks for games, operators, and standalone brand commissions, each shipped as a kit: color and mono lockups, palettes, type specimens, mascots with pose sheets. The brand had to survive a game client, a website header, a promo banner, and print.
Where the player actually lives
Casino landing pages, a social bingo platform with profiles, friends and achievements, and the unglamorous part that pays for everything: deposit flows that work in every market's currency, language, and payment rail.
A year-round calendar, in three sizes
Three fixed production sizes, every season, every market. Swedish national day, Brazilian payment holidays, Valentine's, Halloween. Concept, illustration, and copy, shipped to a year-round marketing calendar.
The tools operators ran on
HouseEdge, the operator console behind every brand on the network: player management, fraud and deposit limits, game plug-in installs, analytics, foreign exchange. Enterprise tooling, a career before I designed it for lighting networks and security operations.
This is the same product shape as a SOC console: dense tables, limits and thresholds, exports, roles. The domain changed later. The discipline didn't.
The casino floor, modelled from scratch
Slot banks, table pits, and in-game cabinet backgrounds, modelled and rendered in Lightwave 3D with textures built in Illustrator and Photoshop. Stock imagery, except we were the stock.
Regulated, real-money, real-time. Sound familiar?
Twenty years of designing for a platform where money moved, regulators watched, and the worst machine on the floor set the budget. That's the discipline the later work stands on: IoT lighting networks, security operations, defence C2. Different floor, same stakes.